Known around the globe as the Golden Ratio, the divine proportion, Golden Mean or the Golden Section, it is a mathematical miracle in other words, the value of Phi. Based on the famous Fibonacci sequence, which goes like 1,1,2,3,5,8,13,21,34.. and so on forever, where every new number in the sequence is the combination of the two preceding it, its ratio 1.6180 has come to be known as the perfect proportion for creating well balanced and eye pleasing art and architecture. In fact every form of designing, from painting to photography to web design, the Golden Ratio has become the way to go.
Well, definitely. In fact, it’s their initial basis for survival. Stores whether big or small needs to show their presence and for that, they would have to acquire a logo design. Moreover, a logo is an identity, recognition and a means of distinction from others. Let’s get into more detail of it but before that let’s see which businesses could be specifically called “small”.
Businesses which have less than 250 employees are considered to be small businesses in the US. These businesses are also classified as small according to their annual sales. Moreover, their assets as well as profit also define these businesses as big or small. Small Businesses might also have a less market share than other companies but this is not supposedly true in every case because a small company might over run its competitor through effective marketing strategies. Bigger businesses have diversified goods which means they produce different kinds of products which is why they have a bigger market share.
What is the first thing that comes to your mind and makes your heart ponder when you see a well-designed logo? Is it, “Why did I not think about this design?”