Helvetica: The Typeface We All Love To Hate

The creative arts are many, varied, and ever changing. Neither boundaries nor languages can hinder a truly creative piece of work from gaining strength and popularity all over the world. And when it comes to designing, whether it is a promotional banner or a web design, a greeting card or a logo design, creativity is on another level. There is color, there is a symbol, and then projecting the company name in the most decipherable, most recognizable and the most memorable way possible, there comes the use of typeface, and all of this combined can make your monogram or the logo identity stand out in the crowd of competitors.

Nature’s Key To Perfect Design!

Known around the globe as the Golden Ratio, the divine proportion, Golden Mean or the Golden Section, it is a mathematical miracle in other words, the value of Phi.  Based on the famous Fibonacci sequence, which goes like 1,1,2,3,5,8,13,21,34.. and so on forever, where every new number in the sequence is the combination of the two preceding it, its ratio 1.6180 has come to be known as the perfect proportion for creating well balanced and eye pleasing art and architecture. In fact every form of designing, from painting to photography to web design, the Golden Ratio has become the way to go.