8 Distinct Shades of Helvetica

Helvetica is known as, “The Swiss Knife of Fonts”. Its beauty lies in its diverse spectrum of weights and widths. Also, the fact that Helvetica appears austere and readable even in its lightest and heaviest of font sizes is one of its most distinct attributes.

The font is the brainchild of the typography designer, Max Miedinger and it came into being in 1957. Soon after its venture into the world, it rose up to reach the highest echelons of the typographic order to become one of the most popular fonts ever known to have existed.

 

Helvetica: The Typeface We All Love To Hate

The creative arts are many, varied, and ever changing. Neither boundaries nor languages can hinder a truly creative piece of work from gaining strength and popularity all over the world. And when it comes to designing, whether it is a promotional banner or a web design, a greeting card or a logo design, creativity is on another level. There is color, there is a symbol, and then projecting the company name in the most decipherable, most recognizable and the most memorable way possible, there comes the use of typeface, and all of this combined can make your monogram or the logo identity stand out in the crowd of competitors.

The Principles of Typeface Classification

How did typography evolve into the modern, minimal typefaces that we see today? Here is a slideshow on how it developed from the old-school font categories that represented the medieval and Egyptian time eras into the modern, Humanist fonts of the date like Helvetica, Garamond and Gotham.