Not every person is cut out to do business, and very few make it to a successful experience. This is what my friend Dave told me that day as we sat drinking coffee at his patio one evening. As usual, I was trying my best to convince him to get rid of his depressed outlook and really try to do something major. He was feeling really down on his luck because his recent plans had backfired, and he was in no mood to try anything again, but in my opinion, all he really needed was the right approach. Luck has very little to do with real life success Dave, I told him, and what it really takes is guts, and a lot of hard work. I kept up my persuasive arguments for I knew my friend to be a really good fellow, and in the end he agreed. He wanted to start his own business!
Designing is not just about art, there is an exact science involved. To convey the impression of an entire company through one image, to be able to communicate to millions of people through the medium of one single design, to have a timeless recognition by means of a single logo or a monogram creation is truly a marvelous achievement. The amount of hard work and the busloads of creativity that must go in creating that one perfect look are undoubted, as anybody who has ever held a pencil to draw a sketch would know just what it means to have a perfect design.
As I boarded a plane to Las Vegas last week, I realized how much we are influenced by these logos and monograms in our everyday lives. It hit me harder when I reached my destination and had to refuse to stay at a motel for its horrid looking advertising sign (as well as interior). I decided not to risk my sanity in there and rented a room elsewhere. For me, logos are a deal maker or breaker when it comes to leisure spending.
Logo design requires deep and intricate knowledge. It involves a great deal of brainstorming, thinking process and knowhow of, if not very advanced, at least the most elementary of rules and principles governing logo design.