Emotional logos pull the trigger to all the right spots in our subconscious to leave a lasting mark upon us. Emotional branding allows the companies to communicate with its customers on a personal level. It enables them to feel connected with the brand on grounds of certain emotions which could be happiness, affection, peace, solidarity or even pleasure and confidence.
It was seven years ago when I bought my first iPhone.I never thought that I would ever be anything other than an Apple fan.My love for Apple and its products was not only restricted to smartphones. I was also a proud owner of the Power Mac G5 and Macbook Pro.However, after more than a decade of Apple loyalty I have finally lost my faith.
It was seven years ago when I bought my first iPhone.I never thought that I would ever be anything other than an Apple fan.My love for Apple and its products was not only restricted to smartphones. I was also a proud owner of the Power Mac G5 and Macbook Pro.However, after more than a decade of Apple loyalty I have finally lost my faith.
Here is an infographic that depicts how strikingly similar the logos of various food brands are and how few colors are predominant in the market…
It is amazing how the logos of the different competing brands are so similar to one another in some ways, yet so different in the other.
Below is an infographic that depicts the logos of the various different food and beverages brands. Notice how each of these brands have different revenues, parent companies and logo types- yet, the one unifying factor between them being the common market.
What is the first thing that comes to your mind and makes your heart ponder when you see a well-designed logo? Is it, “Why did I not think about this design?”