Emotional logos pull the trigger to all the right spots in our subconscious to leave a lasting mark upon us. Emotional branding allows the companies to communicate with its customers on a personal level. It enables them to feel connected with the brand on grounds of certain emotions which could be happiness, affection, peace, solidarity or even pleasure and confidence.
This type of branding speaks directly to the customer and makes them feel understood and well rooted with the entity.
Here’s a slideshare that tell you how the popular brands are doing it and allows you to recognize various ways that can fortify the connection of your brand with the customers.
https://www.designmantic.com/blog/interactive-media/emotion-guide-of-popular-brand-logos/