Music is the most beautiful form of communication which easily supersedes boundaries. The way in which music has evolved over the course of time is in exact co-relation to the evolving tastes of man. Centuries ago, music was only heard in live performances by the elite few who could afford it as a luxury. Now, every child who can work a computer can have access to it within minutes. There are so many genres of music, so many styles that cater to different tastes, that to be able to represent your name and establish your mark, bands create unique logos for their album covers and posters and they get them printed on t-shirts and other paraphernalia.
Emotional logos pull the trigger to all the right spots in our subconscious to leave a lasting mark upon us. Emotional branding allows the companies to communicate with its customers on a personal level. It enables them to feel connected with the brand on grounds of certain emotions which could be happiness, affection, peace, solidarity or even pleasure and confidence.
Designing is not just about art, there is an exact science involved. To convey the impression of an entire company through one image, to be able to communicate to millions of people through the medium of one single design, to have a timeless recognition by means of a single logo or a monogram creation is truly a marvelous achievement. The amount of hard work and the busloads of creativity that must go in creating that one perfect look are undoubted, as anybody who has ever held a pencil to draw a sketch would know just what it means to have a perfect design.
As I boarded a plane to Las Vegas last week, I realized how much we are influenced by these logos and monograms in our everyday lives. It hit me harder when I reached my destination and had to refuse to stay at a motel for its horrid looking advertising sign (as well as interior). I decided not to risk my sanity in there and rented a room elsewhere. For me, logos are a deal maker or breaker when it comes to leisure spending.