Google’s parent company, Alphabet, may have sky-high ambitions, but for now, it looks like they’ll be capped at around 60,000 feet.
With the sale of recently acquired satellite imaging company Terra Bella, Alphabet trades direct control over its own fleet of satellites – and all the hassles that can bring – for rights to purchase pictures for Google Earth from a third party. This reorganization is the latest in a series of moves focusing on balancing the company’s eclectic interests with investors’ desire for profits.
All those who wanted to monetize their web sites had a big boost a couple of years ago when Google rolled out their AdSense program. I jumped on board, just like I jumped on the new upstart named "Amazon" when they first appeared on the scene. Amazon has cut its affiliates commissions back to near-oblivion, in the interest of their profits -- why did we think Google wouldn't do the same?
But, as it goes on the web, most players weren't content with running an honest web site with honest content. I've complained and complained to deft ears about how so many sites are 'cheating' by stacking their links and all manner of other tricks to increase their clicks. Google finally caught on.