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Why is Google selling off its satellite fleet?

A sign is posted in front of the Terra Bella headquarters on June 10, 2014 in Mountain View, California.

Google’s parent company, Alphabet, may have sky-high ambitions, but for now, it looks like they’ll be capped at around 60,000 feet.


With the sale of recently acquired satellite imaging company Terra Bella, Alphabet trades direct control over its own fleet of satellites – and all the hassles that can bring – for rights to purchase pictures for Google Earth from a third party. This reorganization is the latest in a series of moves focusing on balancing the company’s eclectic interests with investors’ desire for profits.

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