Design, Redesign & Design Again – When to Stop?

Being in the design industry for the past eight years, I have had the privilege of working with a variety of small business owners, executives and entrepreneurs, helping them build and design brand communication strategies. Of all the projects, one common question that almost every businessman asked was, “When and how often should I redesign?”

GivingTuesday Roundup: 10 Talented Women Illustrators in New York!

If you think there is dearth of famous women illustrators in the world; think again. Our today’s roundup is going to prove you wrong!

There have been survey reports that claim that 83% on the list of 26,000 web designers are men; making it hard for females to reach the crème de la crème of that industry. This also means that there is less woman to woman inspiration available for those aspiring to build a great portfolio online or in print. The situation becomes evident once you start browsing through the online portfolios and see that pretty much all of the good ones are owned by men, even our roundup of 12 Emerging Talented Logo Designers last month missed picking up a woman portfolio. So, it wouldn’t be too wrong if we say that our today’s roundup serves not only as inspiration for the women illustrators out there but also highlights the distinctive nature of brilliant patterns and originality of designs they come up with. Besides, we have also celebrated the International Women’s Day over the weekend, and this seems to be the perfect time to share these beautiful portfolios.

Do Small Stores require a Logo Design?

Well, definitely. In fact, it’s their initial basis for survival. Stores whether big or small needs to show their presence and for that, they would have to acquire a logo design. Moreover, a logo is an identity, recognition and a means of distinction from others. Let’s get into more detail of it but before that let’s see which businesses could be specifically called “small”.

Businesses which have less than 250 employees are considered to be small businesses in the US. These businesses are also classified as small according to their annual sales. Moreover, their assets as well as profit also define these businesses as big or small. Small Businesses might also have a less market share than other companies but this is not supposedly true in every case because a small company might over run its competitor through effective marketing strategies. Bigger businesses have diversified goods which means they produce different kinds of products which is why they have a bigger market share.

 

Increase your Sales Turnover with a good logo design

Whether you are a Martian from Mars or an Alien from the other world, if you are living on earth, you’d need to earn! Just don’t forget to wear your human outfit before going out to sell. Great people say that for businesses to succeed, they must have professionals working in their organization. How true this line is. A good salesman is one who is able to sell a comb to a bald man; a good marketer is one who promotes company’s products in such a way that the sales turnover hit skies!

 

Essential Features of a logo design to be followed for a startup business

A proper logo design can affect business sales positively. Designs which represent company’s aims and objectives are more effective as they increase brand familiarity as well as credibility. They should be memorable so that people could have more brand awareness. This is what the main function of logo designs is that customers should know business at all times. The logo should click to their minds when they go to buy things.

Some of the “must” features that you should attach to your logo design are:

Related: The Crucial Stages Of Your Brand’s Logo Design