Helvetica: The Typeface We All Love To Hate

The creative arts are many, varied, and ever changing. Neither boundaries nor languages can hinder a truly creative piece of work from gaining strength and popularity all over the world. And when it comes to designing, whether it is a promotional banner or a web design, a greeting card or a logo design, creativity is on another level. There is color, there is a symbol, and then projecting the company name in the most decipherable, most recognizable and the most memorable way possible, there comes the use of typeface, and all of this combined can make your monogram or the logo identity stand out in the crowd of competitors.

The Principles of Typeface Classification

How did typography evolve into the modern, minimal typefaces that we see today? Here is a slideshow on how it developed from the old-school font categories that represented the medieval and Egyptian time eras into the modern, Humanist fonts of the date like Helvetica, Garamond and Gotham.

The Art of Logo Design: A Go-To Guide For Retail Startups

Whether you are a reputable organization or a startup, a good logo identity is imperative for a business to flourish. If you do understand the importance, you would always try to find the most perfect representation of your company for the customers. You would go to any lengths to get a convincing logo design that would reflect the true essence of your company’s ideology and vision, and at the same time, adhere to the industry standards.

Do Small Stores require a Logo Design?

Well, definitely. In fact, it’s their initial basis for survival. Stores whether big or small needs to show their presence and for that, they would have to acquire a logo design. Moreover, a logo is an identity, recognition and a means of distinction from others. Let’s get into more detail of it but before that let’s see which businesses could be specifically called “small”.

Businesses which have less than 250 employees are considered to be small businesses in the US. These businesses are also classified as small according to their annual sales. Moreover, their assets as well as profit also define these businesses as big or small. Small Businesses might also have a less market share than other companies but this is not supposedly true in every case because a small company might over run its competitor through effective marketing strategies. Bigger businesses have diversified goods which means they produce different kinds of products which is why they have a bigger market share.