Helvetica: The Typeface We All Love To Hate

The creative arts are many, varied, and ever changing. Neither boundaries nor languages can hinder a truly creative piece of work from gaining strength and popularity all over the world. And when it comes to designing, whether it is a promotional banner or a web design, a greeting card or a logo design, creativity is on another level. There is color, there is a symbol, and then projecting the company name in the most decipherable, most recognizable and the most memorable way possible, there comes the use of typeface, and all of this combined can make your monogram or the logo identity stand out in the crowd of competitors.