A proper logo design can affect business sales positively. Designs which represent company’s aims and objectives are more effective as they increase brand familiarity as well as credibility. They should be memorable so that people could have more brand awareness. This is what the main function of logo designs is that customers should know business at all times. The logo should click to their minds when they go to buy things.
All brands need a logo. Many opt later for a redesign but most of the customers prefer a design that is not too drastically different from the one they have made an emotional connection with. Nevertheless, many famous brands choose to rebrand completely and give their enterprise a new makeover.